Business Chinese 商業漢語

Name: Business Chinese 商業漢語
Price: 33.0000 USD
Availability: InStock
ISBN: 978-962-996-216-6

Jiaying Howard (莊稼嬰), CHANG Tsengtseng (張增增)

Bilingual , 2005/01 The Chinese University of Hong Kong Press

Tags: Languages, Linguistics

260 x 184 mm , 328pp ISBN / ISSN : 978-962-996-216-6

US$33.00

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Also available in print / e-version

The book aims to develop competence in advanced Chinese particularly on business content. In contrast to the normal practice that language is taught in isolation from substantive content, Business Chinese presents the language in both content and context—the language and content is firmly context embedded. When using the book, learners need to integrate their language skills and content knowledge to accomplish the learning tasks. To keep abreast of the real business world, all the texts and exercises are authentic materials coming from Mainland China, Taiwan and Hong Kong. With the learners’ communication need in mind, the book integrates the oral language (listening and speaking) with the written language (reading and writing). Business Chinese is a practical guide for those who aspire to Chinese language and China business.

Jiaying Howard is a college administrator at the DLI Foreign Centre in Monterey, California, USA, managing immersion language program. Previously, she was a Professor of Chinese at US universities for 25 years. She has published several Chinese language textbooks and many articles and book chapters on language pedagogy, Chinese grammar, developmental psychology and comparative educational policy.

Tsengtseng Chang is currently Professor and Curriculum specialist/Course Developer at the DLI Foreign Language Center in Monterey, California, USA. She has many years of experience in teaching Chinese as a Foreign Language. With academic training in linguistic and second language acquisition, she has published books and articles on language learning and teaching.

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